I’ve said elsewhere that technology is flattening society and giving the individual more control. One impact of this phenomenon is increased customer participation in the product development cycle. And not only in focus group sessions, but through daily product purchases. Companies also benefit, of course, because they get real-time data on customer preferences so that [...]

Any casual observer of current trends in the use of technology will notice some or all of the following:

Content is accessible by everyone on an unprecedented scale
Everyone can publish content
It has become typical for online content to be updated frequently
A major challenge for users is processing the vast amount of content and assessing its validity

These [...]